My Digital Journey
Digital Product Management and Online Marketing as well as Product Portfolio Management for small, mid-size and large companies
Customer Experience Scrum Master/ Prouct Owner; IT Mobile Development Business Analyst (contractor) – WizzAir
March 2018 – Present
Senior Digital Expert & Business Analyst (contractor) – K&H Group
February 2017 – January 2018
Greatest Achievements:
+ Launching the first end-to-end online lending portal at the Hungarian market
+ UX/UI and Customer Journey planning of the renewed Online Account Opening Process
Main Responsibilities:
+ Creating Business Concept documentation from scratch
+ UX/UI planning and testing
+ Customer Journey research, mapping and modelling
Head of Product Development (interim) – Currency Alliance
January 2016 – June 2017
Currency Alliance is the Big Data and SaaS technology company that operates the comcoin(TM) digital currency.
Comcoin(TM) is the first digital loyalty or payment currency in which consumers, businesses, or systems can make value payments with no transaction charge, and where consumers participating in the comcoin(TM) program can collect value (loyalty points) from many merchants in a single trusted account.
We provide merchants with the ability to improve their loyalty programs with the addition of comcoin(TM) – where 100% of the value is transferred to their loyalty members and rich consumer insight is exposed to improve marketing personalization.
The Currency Alliance platform is multi-currency, which allows the frictionless exchange of digital currencies with fiat currencies or exchange of value between any currencies registered on the platform. Currency trading will be done on the Blockchain later in 2016.
Digital Product Manager – Systemax Business Services
February 2014 – July 2016
Greatest Achievement:
- More than 50% YoY growth in Web Sales on Swedish market (misco.se) within 10 month
- Planning and rolling out free shipping promotional campaigns in Sweden and Netherlands
Main Responsibilities:
- Working with the in-country organization members of the Netherlands, Sweden and the United Kingdom.
- Analyze customer data and develop customer intelligence to support enhanced acquisition, cross-selling, segmentation, retention and other marketing initiatives across all local markets.
- Design marketing campaigns including several digital advertising channels: Emails, Paid Search, Display Ads, Search Engine Optimization, Affiliate Marketing, and Social Media.
- Work with Marketing Business Partners of each local market to fit acquisition campaigns into the marketing calendar and budget.
- Work with Product Management teams in the various markets and EMEA Vendor Relations team to identify co-operative funds from vendors for co-branded campaigns.
- Work with local market Sales Directors to align strategies.
COO / Head of Marketing & Product Development – Bluu Management
December 2012 – February 2014
Bluu Management was the Hungarian service company of Swiss Halley. The team was responsible for web development, marketing, support, event management and sales promotion activities of the Swiss principal.
Greatest Achievement:
- Leading up the new business modell and the renewed brand page
- Renewing the existing Open Page and Search Platforms
- Implementing Flash Sales Promotion
- After 9 months at Bluu Management I was promoted to COO/Head of Marketing and Product Development
Main Responsibilities:
- As Chief Operating Officer I managed the Marketing Team (8 people), the Tourism Department (4 people) and coordinated with the IT Developer Team
- Heading up projects and operational activities in Marketing, Tourism and Web Development departments
- Project portfolio management of the Marketing & Product Development division
- Developing page usability
- Creating e-mail marketing strategy
- Implementing trust-building elements
- Planning annual promotion strategy and budget
- Mapping existing business processes and creating/developing new ones
Channel Manager / Head of After Sales – Kupon Világ (Rebate Networks)
March 2011 – December 2012
Heading up projects and operational activities in Channel Management, Pre-Sales, Sales, After Sales, Customer Service and Business Intelligence. Cooperation with the Affiliate, E-mail Marketing and SEM departments.
Greatest Achievement:
- I have successfully coordinated 2200+ ‘daily deal’ type (Groupon model) campaigns for the market leader daily deal lifestyle company in Hungary
- Creating the new e-mail marketing strategy of the company, creating 500+ NL
- After 6 months at Kupon Világ I was promoted to Channel Manager from Merchant Relationship Manager
Main Responsibilities:
- Monthly deal and revenue forecasting and planning
- Daily, weekly and monthly traffic analysis
- Coordinating activities between the Pre-Sales (Research), Sales and After Sales (Production) departments
- Contract approval: quality insurance of possible deals
- Operative direction of the After Sales department (10+ people): coordination of the daily workflow, team development and hiring new members
- Coordinating Multi-Market Deals (‘MMDs’) with foreign partner companies
- Cooperating with the Marketing Team: taking part in compiling the newsletter strategy and the planning of the daily/weekly activity
- Building strong relationships with existing merchants (Business Partners)
- Handling breach of exclusivity cases with the merchants
- Taking responsibility for implementing the CRM database
→ You can read more about my professional background in the Previous Experiences section
→ You can read my former colleagues’ feedbacks about me in the Recommendations section